Take a quick peek at our latest 5 Minutes With Amelia Yeo, our Communications Executive at Accela Communications. She provides insights into her day-to-day work and shares what she likes about working at Accela.

When well-managed, social media is an essential part of an integrated communications strategy. A strong social presence and consistent engagement with your brand’s target audience keep your business relevant and armed with precious consumer insights. If you get it right, it can be an absolute game-changer for your brand.

Spirits are high for Asia’s growing cocktail scene. Throughout the region, homegrown mixology talents are showcasing their creativity and cultural heritage, driving the cocktail industry forward at an exciting rate.

The Asian economy is reaping the benefits, as consumer spending on beer, spirits, and wine continues to grow rapidly, as has Asia’s global reputation as a leading cocktail destination.

The travel and leisure industry in 2023 has been a tale of resurgence, with businesses and travellers alike embracing the full-capacity return to the skies, restaurants and in-person events.

Among the companies leading the charge is Accela Communications, a force behind captivating travel and hospitality products and marketing campaigns across Southeast Asia. Already halfway through the year, the team is celebrating their clients' triumphs and milestones with great pride.

International travel continues to rebound with air travel now at 90.5% of pre-Covid levels as of April 2023, according to the International Air Transport Association (IATA). However, with the pervasively high cost of jet fuel reflected in flight prices, travellers continue to be discerning about their spending.

As a leading strategic advisor to some of the top brands in hospitality and tourism across Singapore and Southeast Asia, Accela Communications knows a thing or two about the trends shaping the industry.

Take a quick peek at our latest 5 Minutes With Michelle Ruddenklau, our Content Manager at Accela Communications! She shares the best career advice she's ever gotten and her favourite tunes.

Launching or expanding your business to a new market is an exhilarating yet challenging endeavour for any owner or entrepreneur. It requires careful, strategic planning, precise execution, and consistent, effective stakeholder communication. One invaluable partner that can and should support you on this journey is a PR agency.

If you haven’t experienced public relations (PR) as an integrated strategic service, you may be wondering if it is necessary for your company. Perhaps you think your mix of other marketing and advertising activities are sufficient, or that your business is too small to need PR. Maybe you're considering implementing a PR strategy on your own to save money. However, the truth is that PR is not a luxury for businesses in today's competitive landscape, it’s a need. Regardless of your organisation’s size or stage of growth, PR is essential for building and maintaining a positive brand image, connecting with stakeholders, and driving business success.

Glenn Chew knows their stuff - from bars to public relations, trivia and more. Read on to learn more about them.

As a business owner, you may want to make thoughtful, informed decisions that drive your business forward. No tool is more helpful with this than management reports, yet many new business owners overlook some of their most essential benefits.